The Portfolio of
Eiji Muroichi

XBox Forza Motorsport 3

Forza Motorsport 3 is one of the representative racing games from XBox for the stunningly beautiful graphics and real physics simulation.

I lead visual design for the landing page, motion graphic design and videos edits for rich media banner ads.

Year
2009
Client
XBox
Agency
AKQA
Role
Lead Visual Design, Motion Graphic Design/Direction

Landing Page

The landing page begins with a key in the center of screen. By dragging the key to keyhole next to it, splash animation is triggered, and then there will be gates lead you to next explorations. But most of the gates are locked at the first time. When you click unlocked gate, then you'll be navigated to the partner's webpage. You have find a key from the webpage. As you collect the keys, you can achieve more contents(Videos, Wallpapers etc) from both of the landing page and partner's pages.

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