The Portfolio of
Eiji Muroichi

Autodesk Accelerating Better Design Video

This short video clip was created for Autodesk Brand Awareness Campaign, “Accelerating Better Design”.

We build the story that goes over major industries where Autodesk softwares are used, and introduce power of the design.

The video starts from abstract lines of formulas, architectural blueprints and mechanical sketches, then gradually forms 3D wireframe of a jet engine. Then it seamlessly transits to a girl on futuristic bike, to bridge, to roller coasters, and the port building in Shanghai. These objects represent major industries, engineering, entertainment, manufacturing and architecture.

Year
2011
Client
Autodesk
Agency
AKQA
Role
Art Direction, Concept, Lead Design

Style Frames

I established a visual representation of a process of design.

Starting from the abstract data universe, then beautifully rendered objects seamlessly transit to different objects.