SONY
EVOLUTION OF IMAGERY
- Year
- 2017
- Agencies
- PARTY New York
- Role
- Art Direction
- Design
- 3DCG
- Character Design
EVOLUTION OF IMAGERY
Dance with unique characters in ultra-high definition
To demonstrate the beauty of SONY’s latest 8K definition display “Crystal LED Integrated Structure” at CES 2017, we created “Evolution of Imagery” – a special film, where 8-bit characters take center stage and dance, to eventually evolve into a stunning 8K resolution.
The dance performance on the beautiful 8k display begins with the appearance on stage of characters in the style of good old 8-bit graphics. As the characters begin to dance, they gradually change from rough dots to voxels with a little more depth. The characters then change to a rough mosaic-like style and finally "evolve" into a beautiful and realistic 8k-resolution form.
In this way, the history of graphic expression, which has advanced along with the evolution of displays, is expressed in a short period of time.
A special performance taking place at every hour featured a real dancer on stage, who was invited to dance together with “Mirrorball Man” in front of the display, magically blurring the boundaries of reality and virtual reality.
Designs
My role was to design all characters, and modeling and animation for 8bit and voxel characters. 8k realistic character was made by Shirogumi Inc and dance animations are motion-captured from actual professional dancers.
Each character was designed with features of the Crystal LED Integrated Structure in mind, such as “Flowerman” representing the impressively abundant range of colors, “Cheer-girl” representing the movement and texture of each hairline.