eiji muroichi

PARTY New York

Disco Dog

  • PARTY New York
  • Art Direction
  • Design

Disco Dog

World's first LED dog vest

Disco Dog is the world’s first smartphone-controlled LED dog vest. It displays a variety of animated patterns and custom scrolling text in thousands of colors.

My role was to design an intuitive app to control the animation and color of the vest, and overall design such as logo, website, and campaign assets for Kickstarter.

You can choose an animation or type in a message using the Disco Dog app on your smartphone. It’s a fun way to celebrate your pet and also keeps her visible and safe when it’s dark out.

If your dog runs too far away and the connection is lost, the vest will show an automatic “LOST DOG” message, asking bystanders to help the lost pup find her way back.


Disco Dog was a sensation; receiving extensive global media coverage on Good Morning America, Discovery Channel, World Business Satellite, among many others.

This project was successfully crowdfunded on Kickstarter in 2015—a limited number of pieces were sold out and the second edition of Disco Dog is currently in production.